Case 02Lead Generation · High-Volume

761 qualified leads. One month.

A high-volume lead generation account delivering 761 contractually qualified leads at $1 cost-per-lead across 31 daily reporting cycles in August 2026. The proof point for lead-gen verticals where qualification standards (not raw volume) define value.

761

Qualified Leads

Avg Cost Per Lead

Daily Reporting Cycles

$480

Monthly Ad Spend

The Engagement

This is a SS-Tier engagement with a pay-per-qualified-lead agreement structure. Cheap leads are easy to generate. Qualified leads, leads that match a contractually defined standard agreed before launch, are the metric that ties to revenue. Viestri owns the quality standard. The client owns the close.

Operating cadence

Per-niche qualification standard agreed contractually before first dollar of spend
Lead quality tracked through Notion CRM integration with per-lead qualification flag
Disqualified leads do not count against invoice in pay-per-qualified-lead agreements
Monthly qualification audit with creative or audience adjustments if disqualification rate spikes
Daily MCT logging across 31 cycles in August 2026

Why qualified CPL matters more than raw CPL. The standard is the product. A lead that books a consultation or returns a follow-up call is worth ten form-fills that go nowhere. By holding the qualification line, Viestri delivers leads the client can actually close, not just leads that look good in a dashboard.

Source: Viestri MCT, August 2026, 31 daily reporting cycles. Anonymized; verification under NDA available.

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761 qualified leads. One month.

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Profitable scale.

19% cost-per-purchase reduction.

13.7x ROAS, sustained.