Case 01US · D2C Ecom

Profitable scale.

A direct-to-consumer ecom brand running profitable Meta Ads acquisition through Viestri's intelligence layer. July 2026 delivered 1,329 purchases at 1.11x ROAS on $101,053 of managed ad spend. At current pace, that is an annualized $1,212,630 in ad budget producing roughly $1,342,160 in attributable revenue.

$101,053

Ad Spend (USD)

1.11x

Average ROAS

1,329

Purchases / Month

$76

Avg Cost Per Purchase

The Engagement

This is a SS-Tier engagement. Full Meta Ads management with daily MCT logging, Creative Performance Tracking (CPT), threshold-based auto-pause logic, weekly narrative reports with creative-level attribution, and a dedicated Notion dashboard the client's team accesses in real time.

Operating cadence

Daily MCT row logged for every campaign with spend, purchases, CPM, CPC, CTR, and ROAS
Auto-pause triggers fire on spend ceiling with zero purchases or CPM/CPC breach
Weekly creative-level report identifying top 3 drivers and bottom 3 drags
Creative refresh briefs issued to client's design team based on pattern analysis
ROAS floor monitoring with daily review trigger on breach

Why it works. The intelligence layer compounds week over week. Each weekly report informs the next iteration. Underperformers get diagnosed and refreshed before they drag account-level ROAS below break-even. The result is not a peak ROAS, it is a sustained one across an entire month of spend.

Source: Viestri MCT, July 2026, 89 daily reporting cycles. Anonymized; verification under NDA available.

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Profitable scale.

Ready to install the system in your account?

Profitable scale.

24% cost-per-purchase reduction.

From scratch to scaled in one ramp cycle.