Case 02 Ecom · Sustained Performance

15.6× ROAS, sustained.

A direct-response ecom brand maintaining a 15.64× average ROAS across 127 daily reporting cycles in June 2026. This is not a peak week or a cherry-picked campaign. It is the average held over hundreds of measurement points across a full month of active spend. The case for what disciplined daily operation produces when the brand has product-market fit and the agency holds the line on creative quality.

15.64×

Average ROAS

209

Purchases / Month

127

Daily Reporting Cycles

$11

Avg Cost Per Purchase

The Engagement

Performance-based agreement structure: no flat retainer. Viestri is paid as a percentage of attributable sales, tied to a 30-day rolling actual-ad-spend band. This is the agreement type where incentives align tightest. Viestri profits only when the client profits, and the result is the discipline you see in the numbers.

Operating cadence

Pre-publish checklist enforced on every ad: text enhancements, CTA stickers, translation verified before the ad goes live.
Bid-cap CPR ceilings locked to the brand's documented ceiling table, with auto-pause on two consecutive days above threshold.
Budget scale rule: a 20% increase only fires when daily purchases exceed 3, gated by a 7-day spend rule first.
Daily MCT logging: 127 reporting cycles in June 2026 alone, each one a decision point to scale, hold, or pause.
Hard creative auto-pause rules on quality-ranking degradation, refreshed or isolated rather than patched.

What 15.6× ROAS means in practice. Every dollar of ad spend returns 15.64 in attributed revenue. Across 209 purchases, this is not luck. It is the compounding result of running a tight system on a brand with strong product-market fit, and never letting the ad account drift even one week.

Source: Viestri MCT, June 2026, 127 daily reporting cycles. Currency: USD. PHP-denominated account; USD shown at 1 USD ≈ ₱56.00 for cross-market comparison. Anonymized; verification under NDA available.

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15.6× ROAS, sustained.

Want this discipline installed in your ad account?

Profitable scale.

Three countries, one system.

318 qualified leads. One month.