Lead Gen Meta Ads: 318 Qualified Leads at $1 CPL

318

Qualified Leads / Month

Avg Cost Per Lead

Daily Reporting Cycles

$398

Monthly Ad Spend

The Engagement

An SS-Tier engagement with a pay-per-qualified-lead agreement structure. Cheap leads are easy to generate. Qualified leads, leads that match a contractually defined standard agreed before launch, are the metric that ties to revenue. Viestri owns the quality standard. The client owns the close. That separation of responsibility is what makes the pay-per-qualified-lead agreement type viable for both sides.

Operating cadence

Per-niche qualification standard agreed contractually before the first dollar of spend.
Lead quality tracked through a Notion CRM integration with a per-lead qualification flag.
Disqualified leads do not count against the client's invoice in pay-per-qualified-lead agreements.
Monthly qualification audit, with creative or audience adjustments if the disqualification rate spikes.
Daily MCT logging across 31 cycles in June 2026.

Why qualified CPL matters more than raw CPL. The standard is the product. A lead that books a consultation or returns a follow-up call is worth ten form-fills that go nowhere. By holding the qualification line, Viestri delivers leads the client can actually close, not just leads that look good in a dashboard.

Source: Viestri MCT, June 2026, 31 daily reporting cycles. Currency: USD. PHP-denominated account; USD shown at 1 USD ≈ ₱56.00 for cross-market comparison. Anonymized; verification under NDA available.

Need qualified leads, not just leads?

Every engagement begins with a Growth Audit Call, a structured 45-minute diagnostic of your current ad account, qualification criteria, lead funnel, and conversion cadence. No obligation. This case study is an example of our pay-per-qualified-lead pricing.

Book a Strategy Call

318 qualified leads. One month.

Need qualified leads, not just leads?

Profitable scale.

15.6× ROAS, sustained.

Three countries, one system.