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Case 04 Lead Generation · High-Volume

1,150 qualified leads. One month.

A high-volume lead generation account delivering 1,150 contractually qualified leads at $1 cost-per-lead across 81 daily reporting cycles in May 2026. The case for what happens when qualification standards, not raw volume, are owned by the agency and enforced contractually before launch.

378
Qualified Leads / Month
$2
Avg Cost Per Lead
51
Daily Reporting Cycles
$810
Monthly Ad Spend
Why qualified CPL matters more than raw CPL

Cheap leads are easy to generate. Qualified leads, leads that match a contractually defined standard agreed before launch, are the metric that ties to revenue. Viestri's lead-gen engagements include qualification standards per niche, agreed in writing with the client before the first dollar of spend. We own the quality standard. The client owns the close. That separation of responsibility is what makes the pay-per-qualified-lead agreement type viable for both sides.

How the qualification standard is enforced
Volume without quality is a vanity metric. Pay-per-qualified-lead aligns Viestri's incentives directly to the client's revenue funnel. We are not paid to fill a form database. We are paid to fill a pipeline that closes.

The portfolio at full scale

Case studies 01 through 04 are individual accounts. The numbers below are the aggregate view: every active brand Viestri managed in May 2026, across every market and every currency, pulled from the same MCT system that powers each case study above.

44
Active Brands / Campaigns
$1,286,172
Combined Spend Managed (May, USD)
3,898
Purchases + Leads Delivered
10,578
Conversations Started
What the portfolio view proves. Viestri does not run one big account. Viestri runs a system that scales horizontally across 44 simultaneous brands and campaigns in May 2026 alone. Each brand has its own ceiling table, its own creative discipline, its own threshold rules. That is what an installed performance intelligence system looks like at scale, and that is the reason the same operating model produces a 25× ROAS for one ecom brand and a $1 qualified-lead cost for another at the same time.

Source: Viestri MCT, May 2026, 81 daily reporting cycles. Currency: USD. PHP-denominated account; USD shown at 1 USD ≈ ₱56.00 for cross-market comparison. Anonymized; verification under NDA available.

Need qualified leads, not just leads?

Every engagement begins with a Growth Audit Call, a structured 45-minute diagnostic of your current ad account, qualification criteria, lead funnel, and conversion cadence. No obligation. This case study is an example of our pay-per-qualified-lead pricing.

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